How to be found online is a question we are very familiar with! When we started our online business we built our website and waited for sales to happen. We waited and waited and waited, until we learned to develop a clear message, how to leverage social media into our favor, maximize our websites and SEO, amongst other things.
It’s the same for almost every client we’ve met through our digital agency – they have a website that doesn’t rank and has no traffic OR they want to build a website and think that alone will generate leads for their businesses. Well, being found online isn’t as easy as it may seem!
Now more than ever in our time, your website should be your most important source of business. Customers of all age groups are interacting more with businesses today than they were a year ago and. The average monthly website traffic has increased by 13% in the month of March, compared to February, reports Hubspot.
Despite the surge in website traffic and marketing and sales team engagement with the public, the Hubspot report shows there was a lower response to those efforts. “Average marketing email volume increased 29% the week of March 16, while open rates increased by 53% the same week. Across the month, the open rate increased by 21% overall”.
Even though businesses are facing many challenges now, there are also lots of opportunities to boost your business’ digital performance and get you to actually be found online, which is the first step in creating a profitable business.
If on one side potential clients are wary of spending their money at this time, on the other, they are spending more time online and prospecting, exploring their options, looking to connect with the businesses they may eventually buy from. That is a great opportunity to educate your potential clients on your products or services. Offer free content, engage with your audience on your social media channels, and build the connections that will hopefully convert into sales in the future.
WHAT DOES IT MEAN FOR BUSINESSES AND HOW CAN YOU TURN THESE PIECES OF INFORMATION INTO ACTIONABLE STEPS TO BE FOUND ONLINE?
1. MAKE YOUR MESSAGE CRYSTAL CLEAR
Is your message clear? Is it intentional? Having these attributes is key to be found online and standing out from the pack. You can easily do that by narrowing down the scope of the information you put out there! Do this by defining your customer avatar or buyer persona. If you don’t already have a template you can use Hubspot’s free “Make my Persona” tool!
Organizing your potential client’s information with the prompts below will help you quickly build your customer avatar and maximize your chances of making your message clear to your target audience!
2. BE STRATEGIC WITH YOUR SOCIAL MEDIA PRESENCE
Social media can be overwhelming if you don’t have a clear strategy to integrate your message across all the channels you use. Asking questions like “Am I promoting a brand, a product, myself?” or “Am I interested I building a community of like-minded people or potential clients” will help you decide which platforms best suit your strategy to be found online. Consider these steps in order to craft a clear strategy:
3. HAVE A KILLER WEBSITE
As we said before, having a website is no guarantee to be found online! You need to make sure your website is maximized for optimal navigation – you don’t want your visitors to get frustrated because they can’t find what they are looking for! The most important elements for a successful website are:
4. MAKE SEO A PRIORITY
The most important attribute of a website is its capacity to be found online! We see a lot of websites that are great portfolios but are far from being the cash machine any website should potentially be. By making SEO a priority you’re giving your website the best chance it can get to not only be found but to bring in sales! Building your Google ranking through SEO takes time and this is why it’s important to start working on it now!
Google has over 200 ranking factors but some of the most important are:
We hope these actionable steps will help you to be found online and with wok and dedication ramp up your website visits and conversion rates!
Written by Dani Rodrigues @ Ingols Digital Small Business Listener! Partner at Ingols Digital @ingolsdigital and Ingols Imports.
Our Blog is constantly updated by Dani or Leo. We talk about ways to improve small businesses marketing using tools related to Technology, Websites and Social Media. Yes, we cover some SEO as well!
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